The power of a cuppa and a good chat…
As the winter continues, what could be better than warming up with a good brew? With the help of local coffee experts Roastology, Golddigger Trust are delighted to have launched a new coffee blend, all in support of opening up conversations about mental and physical wellbeing.
Affectionately named ‘EY UP, the blend has been created by Sheffield’s Roastology, part of the Cafeology brand to celebrate our 15th anniversary and support the work we do with young people: unearthing value and seeing life-changing transformation in young people all over Sheffield.
Originally launched in October 2020, 400 bags (and counting) of this delicious ‘Made in Sheffield’ coffee have now been sold, all raising much needed funds for Golddigger Trust’s work.
On the launch of the coffee, Golddigger Trust CEO, Beth Stout said “2020 has been a difficult year for us all and here at Golddigger Trust, we’ve had the challenge of trying to innovatively raise funds to keep our services free and open to young people throughout the pandemic. I approached Bryan at Roastology with the idea of a limited edition fundraising coffee to celebrate our 15th anniversary and we’re absolutely delighted with the result.” On the naming of the coffee, Beth explained, “Most of our sessions with young people start with the offer of a hot drink and asking them how they are doing before going on to talk about deeper issues in life, and so the phrase ‘EY UP’ symbolises the start of these conversations. We have seen the life changing impact that regular, positive conversations can have in the lives of hundreds of Sheffield’s young people, helping them to recognise their value and worth.”
Cafeology Ltd Founder, Bryan Unkles added, ‘We were delighted to receive a call from Beth to look at ways we could support Golddigger Trust. Given the very turbulent year we have all been faced with, we were delighted to assist by providing an exclusive, specialty coffee blend which could be included in their ‘brunch at home’ hampers and for sale via our website.
The work and effort the Golddigger Trust puts in the health and wellbeing of young people has never been more vital than now as we face continued challenges during the current pandemic, something which we are very proud to support.’
We invite you to join us in advocating the importance of looking after our wellbeing by purchasing the coffee and starting a conversation over a brew (even if it’s over zoom!), knowing that you’re also helping support both a great local business and local charity who are working towards life changing breakthroughs in our young people today!
Individual 250g bags of ‘EY UP can be purchased for £6.95 with a minimum of 10% going directly to Golddigger Trust via Roastology’s website or as part of Golddigger Trust’s ‘Ey Up’ mug duo and ‘Time to get up and go’ gift hampers from the Golddigger Trust online store.
For larger or corporate orders, please contact Golddigger Trust directly.
